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NTRA wins Gold Lion Award at Cannes

July 12, 2005     E-mail this page to a friend!

By Patrick Kerrison
June 29 - The National Thoroughbred Racing Association’s co-op radio advertising campaign won a Gold Lion Award at the 52nd International Advertising Festival in Cannes, France. The award is one of the highest honors handed out at the industry’s most prestigious international awards competition.

These advertisements are frequently heard throughout the Seattle area, promoting local racetrack Emerald Downs, home of the most prestigious horse race in the Northwest – The Longacres Mile.

The NTRA campaign, produced by the New York advertising agency DeVito/Verdi, defeated hundreds of entries from around the world including major marketers and brands like Miller Lite, Budweiser, Absolut, Virgin Atlantic, Air France and Sony PlayStation. The NTRA campaign, entitled “And They’re Off,” features a race announcer calling the proceedings of everyday leisure events with the same brio as he would a horse race.

The Gold Lion is just the latest industry accolade collected by the NTRA campaign. Since debuting three years ago, the NTRA commercials have been some of the most critically acclaimed radio spots in recent history. They include a National Addy Best of Show (defeating more than 60,000 radio and television commercial submissions).